The Email Marketing Blog

All about email marketing and automation!

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Advantages of Automating Your Marketing

By Each Message on November 23, 2019

According to research done by the Annuitas Group, businesses who use marketing automation to nurture leads experience a 451% increase in qualified leads. Why should you automate your marketing? It works. The Statistics Without getting too far into business theory, the numbers tell a plain story–marketing automation is highly effective. Here are some interesting facts: […]

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Automating in Autocampaign: The Campaign Builder

By Each Message on November 19, 2019

The campaign builder is where you’ll be setting up your automated sequences in Autocampaign. Campaigns are central to creating a quality automated experience for users and an effective one for your marketing purposes. You’ll typically be sending a marketing message in response to an action taken by your user, or predefined time interval. The purpose […]

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How To Manage Your Audience in Autocampaign

By Each Message on November 18, 2019

When you use Autocampaign for CRM, it’s easier to make sense of your data and focus on what’s important. Your audience data is paramount in your journey to ongoing success in any industry. You must learn what excites your audience so that they remain patrons of your company. With each purchase from your company, each […]

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